Operation: The Negotiator's Art
3 weeks

Operation: The Negotiator's Art

Speak the language of leverage in every deal and interaction.

Course Modules

  • What is Leverage? (It's Not What You Think)

    Leverage isn't about having a hit song. It's about having options. This lesson redefines leverage for the indie artist and shows you how to build it from day one.

  • The BATNA Principle: Your Walk-Away Power

    Understand and define your Best Alternative To a Negotiated Agreement (BATNA). Knowing when and how to walk away is the most powerful tool you have.

  • Creating Scarcity and Demand for 'You'

    Learn how to position your brand, your music, and your skills as a scarce resource that the industry needs, not the other way around.