Operation: Tour of Duty
2.5 weeks

Operation: Tour of Duty

Craft tour plans that profit – even for underground artists.

Course Modules

  • The Tour is a Business, Not a Party

    A complete mindset shift. This lesson teaches you how to create a detailed P&L (Profit & Loss) statement for your tour before you even book a single venue.

  • IMG Tour Budget Planner: Your Financial Bible

    A hands-on walkthrough of the IMG tour budgeting tool. Learn to track every dollar, from gas and lodging to merch sales and performance fees, in real-time.

  • Alternative Revenue: House Concerts & Corporate Gigs

    Expand your definition of a 'venue.' Learn the lucrative art of booking high-paying house concerts, private parties, and corporate events to fund your entire tour.